The CanRoots East program is available - download here
Calling all progressive organizers!
CanRoots brings together people from across the progressive movement to connect with like-minded organizers, draw inspiration from each other, and gain concrete skills to help us win more campaigns.
It's a chance to meet and learn from the people behind some of the year's most successful campaigns, and to strengthen our movement as we prepare for the challenges ahead.
Saturday, May 4 -- Toronto
Join us for a day of case studies, skill building, and learning from each other's successes.
Featuring:
Full program
8:30 | Breakfast and registration |
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9:00 | Welcome and opening remarks |
9:20 |
Opening keynote
Ilona Duverge in conversation with Amara Possian
Behind Alexandria Ocasio-Cortez’s stunning upset victory in the American midterm elections was hard organizing work - and a lot of it. Ilona Duverge was Deputy Organizing Director on the campaign; she shares her stories on how they built local power, and how this experience has launched a whole new wave of organizer training with Movement School.
Joining her is Amara Possian, National Organizing Director for 350.org’s Canadian election campaign. |
10:10 |
Case study
Protect the Peel
Chris Rider
The Peel Watershed is one of the last remaining intact mountain river ecosystems in North America; wildlife and biodiversity continue to thrive in this pristine wilderness, undisturbed by roads and industry. For nearly three decades CPAWS Yukon has been working to protect the Peel, standing up with First Nations, other environmental organizations and the public to resist government efforts to industrialize the region. Hear about their winning strategy, and how they have continued raising the bar to push for greater protections for the Peel. |
Case study
Changing the channel on Kinder Morgan
Stephanie Glanzmann and Jacqueline Lee-Tam
What does an aerial blockade of Vancouver Harbour have to do with an open letter from the Prime Minister's youth council? Join us for a discussion on the creative tactics used by anti-pipeline activists against Kinder Morgan, and how they managed to grab public attention and maintain pressure through the dips in the campaign. |
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Training
Telling your story: Public narratives
Sandra Whiting and Rahat Hossain
There is nothing more powerful than a story. We connect with each other through stories, tapping into hope and emotion to break habits and drive change. In this workshop, we refine our stories of self, us, and now -- and get at the heart of why we do what we do. Through this, we start to bring people together around our causes, and show why our communities must act now. Hosted by the Institute for Change Leaders |
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Training
Effective digital campaigns
Andrew Burns
From identifying new supporters, to engaging with members, to fundraising, digital tactics are an important part of our campaigns. Andrew Burns walks us through the important elements of a strong digital campaign, rooted in his experience working on New Zealand Prime Minister Jacinda Ardern’s upset campaign. Hosted by Point Blank Creative |
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11:10 |
Panel
Organizing together toward a Green New Deal
Maya Menezes, Andrea Bastien, Ellen Bowles, Katie Perfitt (moderator)
The only way we will win lasting victories is by working together. The issues of climate change, Indigenous rights, economic justice, and workers’ rights are all linked -- and our response must be as well. Join us for a conversation on how we build campaigns that reach across our various communities and unite us in common cause, and how this is starting to happen with the Green New Deal. Then come together and take action. |
12:20 | Lunch and group discussions |
1:00 | Group discussions report-back |
1:20 |
Panel
Media and messaging: the relationship between organizers and journalists
Laurie Monsebraaten, Tim Harper, Brad Honywill (moderator)
Effective messaging is a must-have for modern campaigns, and the media plays a huge role in shaping public conversations. Our panel of veteran journalists discuss some of the best practices that organizers can use to earn media attention, and how to ensure that their causes are covered. |
2:15 |
Case study
Mobilizing meets organizing: #StudentsSayNo and #ECEPower
Rayne Fisher-Quann, Carolyn Ferns, Olivia Chow (facilitator)
Do we go wide -- or do we go deep? In this session we look at two case studies: the social media mobilizing that brought 200,000 students onto the streets against Doug Ford, and the deep organizing that prevented a funding cut to chronically underpaid childcare workers. When do we mobilize, when do we organize, and how can we use the best of both approaches? |
Case study
Building power in unions, with CIPP and CUPW
Jamie Dunn, Justine Smyth, Ellen Bowles
How did a small municipal union take on the OMERS pension board -- and win? Hear about how the Civic Institute Of Professional Personnel built a member-focused organizing culture. Then, see how the Delivering Community Power campaign has been transforming the Canadian Union of Postal Workers in similar ways. |
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Training
Engaging with media
Brad Honywill
In this follow-up to the Media and Messaging panel, you’ll have an opportunity to dig deeper in media engagement strategies. Practice your media pitch, step into the shoes of a journalist, get some help to hone your message and your media advisory. |
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Training
Campaign strategy: Journalist shield law
Duncan Pike
In this workshop, you'll learn to identify a theory of change, drill down to the most important components of that strategy, and then develop the right tactics to advance your goals and grow your organization. We'll use the Canadian Journalists for Free Expression's campaign for a press shield law protecting journalistic sources as a concrete example of strategy building. Hosted by the Institute for Change Leaders |
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3:15 | (coffee break) |
3:25 |
Case study
Issue-based Campaigns and Fighting Doug Ford
Monica De Vera
Progress Toronto a non-partisan registered non-profit that fights for a more democratic, socially just and progressive Toronto. Join us for a discussion on issue-based campaigns and fighting Doug Ford from City Hall. Monica shares her experiences as a field organizer and how Progress Toronto mobilizes on the ground to bring people together on the issues that affect us directly. Hosted by Progress Toronto |
Case study
Asbestos Free Canada
Alec Farquhar
After 130 years as a leading exporter of asbestos, Canada finally banned its use, import, and export on December 30, 2018. That victory came after decades of organizing that brought together asbestos victims and their families, the labour movement, public health organizations and environmental groups. Join us to learn the key lessons from this campaign, and learn of the next steps. Presented by the International Association of Fire Fighters |
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Training
Canvassing and volunteer recruitment
Helen Hargreaves
Movements are built on relationships. This workshop will equip you to effectively recruit volunteers, deepen their commitment, and give them the confidence to take on bigger roles -- all by building deep relationships. We teach a coaching model that not only supports new members, but helps them reflect on their contributions and continually grow their capacity. We'll also cover different canvassing techniques, both door-to-door and via phone, that help broaden our movements. Hosted by the Institute for Change Leaders |
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Training
Digital fundraising tips and tricks
Adam Awad
Digital fundraising has changed the campaigning landscape, allowing causes to connect directly with supporters and raise money through many small donations. But digital fundraising is not a silver bullet. Join us to see what makes digital fundraising campaigns successful, and learn best practices to drive your causes forward. Hosted by Point Blank Creative |
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4:25 |
Closing keynote
Lynn Gehl, PhD6(1)a All the Way! Lynn Gehl has been fighting to end gender discrimination in the Indian Act for nearly 30 years, after being denied status due to her paternal grandfather being unknown. In 2017, she finally won an Ontario Court of Appeal case bringing the campaign one step closer. Hear Lynn share her story, how she got this far, and why we must push the Trudeau government to act now before Parliament adjourns in June for a fall election.
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5:15 | Reception |
Hosted by:
Presented by:
Supported by:
If you are interested in sponsorship opportunities or presenting a case study, please contact us.