Explore how the media work, how to craft an effective message and how to prepare for an interview through interactive role-playing, coaching and practice.
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Learn how to improve your communications skills and make effective use of the abundance of vehicles available to accomplish your campaign goals.
Gain tools to help identify audiences, messages and the key drivers of behaviour to craft effective and unique campaign strategies and tactics.
Learn how to deliver a message with logical, emotional and ethical impact, as well as how to respond to challenging questions with credibility, clarity and consistency.