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Getting media attention is a goal of most campaigns, but actually talking to reporters can be nerve-wracking. It doesn’t have to be. This workshop will explore they way the media work, how to craft a message that works and how to prepare for an interview. Using interactive role-playing, coaching and practice, participants will learn how to turn every media contact into a chance to advance their movement.
About the trainer
Brendan Agnew-Iler is a veteran campaigner and strategic communications consultant. Since serving as press secretary and senior advisor to Toronto Mayor David Miller, Brendan has worked on high-profile public issues such as transit investment and expansion, carbon pricing, science education, child care, climate change and public health.
